turns every call into a conversion signal.
See what happened on the call—not just that it happened. Use Qualified → Intent → Conversion signals to shift budget to winners and cut waste. Feed those outcomes to your ad platforms to lower CPA, retarget intent, and suppress purchasers.
In Brief
- Bid to purchases, not calls. Send verified conversions/intent to ad platforms.
- Cut waste automatically. Exclude support, spam, and misdials from optimization.
- See impact in weeks. First activation in ~4 weeks (data access permitting).
From conversation to clarity
Most contact-center campaigns optimize to call volume because that’s the only real-time metric available. But Volume ≠ Revenue.
Without RobleAI
- Campaign A drives more calls → automations shift budget to A.
- But most A calls are unqualified.
- Campaign B drives fewer calls—but most conversions.
- Automations drive more volume not more revenue.
With
- Optimize to Conversion/Intent (not Calls).
- Budgets shift automatically to the campaigns driving real outcomes.
- lower CPA, higher revenue, less waste.
Budgets are tight. With you optimize to revenue, not call volume—so every dollar is defensible.
Calls vs. conversions: the inversion
Phone conversations are high-value moments
Signals we generate
Qualified caller
Reached the right team and matches your ideal customer profile.
See if your campaigns are attracting the right people.
Intent to buy
Shows explicit buying interest — timing, pricing, or product questions.
Spot and prioritize high-intent conversations.
Conversion
Purchase completed, subscription started, policy bound, or appointment booked.
Are you optimizing against callers who convert?
Service & Support
Troubleshooting, returns, billing
Exclude non-sales calls from optimization to cut wasted spend.
Spam & Misdial
Wrong numbers, robocalls, and other non-opportunities.
Prevent bad data from distorting automation and reporting.
Custom labels
Add KPIs specific to your business — from “Renewal Opportunity” to “VIP Lead.”
Custom work is included in onboarding so signals match your outcomes.
How it works
Train on your calls
We build AI models from your transcripts, tailored to your business.
Label every call
Every call gets a buyer-stage or non-sales tag.
Push to your platforms
We send first-party conversions to Google/Meta.
Optimize & Improve
We host, monitor accuracy, and keep integrations working.
On-prem deployment is also available.
Stop Wasted Impressions. Start Smart Retargeting.
Purchased? Suppress automatically. Expressed intent but didn’t buy? Retarget with the right message. Support call? Exclude from optimization and reporting.
Turn outcomes into audiences
When a call becomes a purchase—or shows clear intent— turns that outcome into a signal you can activate to find more buyers like them.
- Seed with real conversions, not proxies. Use confirmed purchases or strong intent as your source.
- Expand with lookalikes. Build high-quality prospecting lists that mirror your best callers.
- Control precision and spend. Dial audience size up or down to match your CPA goals.
First-party, privacy-safe matching; you choose platforms and sampling.
Results within weeks
- Lower CPA by bidding to “Conversion” instead of “Call.”
- Cleaner attribution by excluding support, spam, and misdials.
- Consistent lift across phone-heavy campaigns once outcomes feed platforms.
Typical timeline to first activation: ~4 weeks (contingent on data access).
Why Roble AI
- Best-in-class accuracy
- High accuracy on sales vs. non-sales calls at a fraction of the cost.
- Explainable metrics
- Clear reasons behind each label so paid media and analytics can act with confidence.
- Fast integration
- Full-service onboarding; first activation in about a month.
- Proven team
- Built contact-center AI at enterprise scale; led by a former NASA scientist. (Past role; no endorsement implied.)
And you don’t need a massive labeling effort to see results. See how quickly our accuracy ramps up.
High accuracy—fast
You’ll see strong accuracy with a small labeled set—and it keeps improving as more calls are labeled. Each point is trained on the number of labeled calls shown on the x-axis.
Report phone-driven revenue alongside web—so your budget is defensible in every QBR.
Our Experience
We’ve done this before
Before launching , our team built and deployed contact-center AI at enterprise scale. The examples below are anonymized summaries of outcomes we delivered previously as individuals. They illustrate the kinds of outcomes RobleAI is designed to reproduce — now with real-time activation for marketers.
Click a headline to reveal what we found and how we moved the numbers.
Premium Retail · Specialty GoodsClosing the loop on phone-driven conversions
Enabled full visibility on phone revenue on behalf of a retail channel director—bridging digital ads and high-intent calls.
- Tagged inbound call conversions with marketing source data to attribute sales directly to ad campaigns.
- Transformed vague click-level performance metrics into verified phone purchase conversions.
- Automated insights at scale—identifying patterns in calls that led to purchases, enabling smarter media spend.
Results & Impact
- Doubled attributed revenue from ad campaigns (100% increase).
- Raised phone call conversion rate by approximately 16%.
- Reduced digital ad spend by around 14% while improving conversion efficiency.
Contact Center · InsuranceEliminating wasted ad spend on unqualified long calls
Director of Analytics owned marketing, but the problem surfaced in sales calls. We translated call content into actionable signals for both teams.
- Processed a year of call transcripts; auto-tagged topics and patterns.
- Surfaced a rare but costly theme: “union/veteran benefits” linked to late-stage eligibility failure.
- Flagged these calls in real time; refined scripts for early screening.
- Fed negative signals to media to suppress lookalikes and cut wasted spend.
Results & Impact
- Saved thousands of agent hours by avoiding long, non-converting calls.
- Reduced wasted ad spend by steering budget toward callers more likely to convert.
- Improved operational efficiency with continuous monitoring and script updates.
Sales · B2C E-TailerWebsite change buried product details—call mix revealed the impact
A Sales Director saw rising call volume but falling conversions. RobleAI showed the real problem wasn’t the reps — it was the website.
- Analyzed recent call transcripts and detected a surge of low-intent ‘information gathering’ calls.
- Key theme: callers were asking for basic product details that used to be available online but were hidden by a site redesign.
- These low-intent calls diluted marketing ROI and tied up agents who should have been handling high-value prospects.
- Shared findings with the web team, who restored prominent product info and FAQs.
Results & Impact
- After the fix, low-intent info calls dropped sharply.
- Proportion of high-intent purchase calls increased — more real buyers reaching reps.
- Marketing dollars stretched further, with spend focused on campaigns that drove qualified, conversion-ready calls.
FAQ
- Do you work with our phone system?
- Yes. We integrate at the data layer—no changes to your IVR, phone system, or marketing automation are required.
- Do you support custom labels?
- Absolutely. We start with RobleAI’s taxonomy and extend it to your outcomes, terminology, and KPIs.
- How do we use the signals?
- Send “Conversion/Intent” as first-party conversions to ad platforms.
- Exclude Support/Spam from optimization.
- Analyze trends in BI for budgeting and coaching.
- Do I need to provide labeled data?
- No. Share unlabeled calls and we’ll curate training data and train your models. If you already have labeled examples, we’ll use them to speed ramp and benchmarking.
- What about data residency and retention?
- Configurable. We support single-tenant or on-prem processing, custom retention windows, and redaction. See our security overview.
Privacy and Security
- Transcripts encrypted in transit; access is least-privilege and audited.
- No permanent storage by default; data residency, retention, and redaction are configurable.
- We provide a detailed security overview on request.
- See our security overview.
Ready to optimize to real outcomes?
See RobleAI on your own calls.
& Sturdy Statistics
RobleAI is a subsidiary of Sturdy Statistics.
Sturdy specializes in making unstructured data useful across the enterprise; RobleAI delivers a focused solution for contact-center classification and marketing activation.